Strategic management dess lumpkin eisner chapter 13

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Strategic Management: Text and Cases

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Strategic Management : Creating Competitive Advantages

Lumpkin Strategic Objectives: Financial • Increase sales growth 6 to 8 percent and accelerate core net earnings per share growth to 13 to 15 percent in each of the next five years (Procter & Gamble) • Generate Internet-related revenue of $ billion. (Automation). Provides a treatment of traditional topics in strategic management as well as a thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, and environmental sustainability.

Strategic management dess lumpkin eisner chapter 13
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